About Digital People International

Founded in 2018, Digital People International (DPI) is a boutique consultancy specialising in data-driven insights for investors focused on the digital landscape.

We provide in-depth analysis of digital ad spend across major platforms including Meta, Google, YouTube, Snapchat, Twitter, Pinterest, TikTok, and Reddit. Our comprehensive dataset, spanning years, includes granular metrics on ad formats, targeting, ROI, volume, and usability.

Beyond historical data, DPI offers forward-looking insights into the evolution of advertising, eCommerce, chatbots, the creator economy, the metaverse, and data privacy.

By understanding the nuances of these sectors, we empower investors to make informed decisions and capitalise on emerging opportunities.

Meet The Team

Ben Legg, Founder

See bio under About Ben Legg

Emelie Metscher, Chief of Staff

With 15+ years of experience in management consulting and senior roles at British Telecom and Virgin Money, Emelie brings a wealth of experience. Her experitise lies within corporate strategy, strategic planning, organisational design and project delivery. As Ben's Chief of Staff, her ability to conduct in-depth market research and identify emerging trends has proven invaluable in developing effective strategies and positioning businesses for success.

Martin Magrath, Senior Analyst

A seasoned financial professional with a military background, Martin brings a blend of strategic thinking, and a data-driven approach to his role. With a strong foundation in market research and a deep understanding of the corporate landscape, he excels in analysing complex data and extracting insights. Martin’s engineering background further equips him with a quantitative mindset, enabling him to develop robust forecasting models and uncover trends.

PORTFOLIO CAREER WORKSHOP

About Digital People International

Meet The Team

Networks & Platforms

Ben can also be found via expert network and speaker platforms such as GLG, DeMatteo, Guidepoint and London Speaker Bureau.

About Digital People International

Meet The Team

Networks & Platforms Ben can also be found via expert network and speaker platforms such as GLG, DeMatteo, Guidepoint and London Speaker Bureau.

Networks & Platforms

Ben can also be found via expert network and speaker platforms such as GLG, DeMatteo, Guidepoint and London Speaker Bureau.