About Ben Legg
Ben Legg is a seasoned technology executive with a proven track record in reinventing how things work. With a diverse career working in multiple industries around the world, he has developed deep insights into the digital economy and the future of society. From the British Army to leadership roles at Coca-Cola and Google Europe, where he architected the company's global monetisation strategy as COO of Europe, Ben has consistently broken new ground.
Since 2007, Ben Legg has run various international businesses focused on data-driven digital marketing and commerce, including Google Europe, Adknowledge and AdParlor. Adknowledge was one of the largest adtech holding companies in the USA, which invested in teams and platforms that aimed to redefine the future of marketing, including digital video, social media, email marketing, mobile advertising and big data. AdParlor is a strategic partner of Google, Facebook, Snapchat and other major platforms. He also teaches and mentors entrepreneurs at Oxford University. His last full-time role before embarking on a portfolio career was launching OLA - India's pioneering mobility company - in Europe.
Ben's passion for entrepreneurship led him to co-found The Portfolio Collective (TPC), a thriving community of 12,000+ portfolio professionals in 2020, and The Chief of Staff Collective (CoSC) in 2021, a thriving global community of 600+ Chiefs of Staff in entrepreneurial businesses. He actively supports CEOs and CMOs as a mentor and board member, while educating investors on the digital economy. To delve deeper into Ben's contributions to the entrepreneurial landscape, explore his TPC profile here.
1990s
British Army Captain
2000s
Blue-Chip Corporate Leader
2010s
digital marketing & technology CEO/COO
Author of Marketing for CEOs: Death or Glory in the Digital Age, Ben is also a sought-after keynote speaker on the future of work, advertising, e-commerce, social media, and the metaverse. As Group CEO of Adknowledge during the peak of adtech excess, Ben redefined boundaries for investors, customers, partners, and journalists. His unconventional approach culminated in hosting the first ever private party on Alcatraz, hosted by former inmates and guards. To witness Ben’s fearless pursuit of innovation, watch a video here.
Based between London and New York, Ben is married with five children.
To hear more about Ben's background, career and life lessons - in his own voice - you can listen to him on the Little Big Vets podcast, the Back Yourself vodcast or during an interview at Behind The Founder.